MOSO

A full brand strategy and design system for a small company providing large-scale software solutions and consulting services.

The MOSO brand is professional yet friendly, playing with the balance between technical and creative to design something a little unexpected. To achieve this, the company’s name was pared back to a few fundamental shapes – a circle, and a circle combined with a square to create an arch. These seemingly simple shapes build a word that represent the whole company, much like how basic characters of code can build an infinite number of possibilities.